About Us

How it all started

Albinsson & Sjöberg was founded in 1973 by the photographer Anders Albinson and the journalist Stig Sjöberg. Both of them had been working at the local newspaper Blekinge Posten.

1 of April 1975 the purchase contract on the insolvent magazine Bilsport was signed. Hereby the journey from close company to the biggest motor publishing house in the Nordic countries began.

At that time Bilsport still was a pure motor sport magazine. But when the Swedish Formula 1 stars Ronnie Peterson and Gunnar Nilsson died in 1978, the interest sank dramatically.

It therefore became necessary to change the editorial content of the magazine. Bilsport now focused more on the car as a lifestyle and put the individual in the centre, a concept that still is valid.

1980 the trucking magazine Trailer was published for the first time. It was an immediate success and already the year after an offshoot was started in Australia. Hereby the international era had started.

Today Albinsson & Sjöberg’s publishes 11 magazines, which are distributed in Sweden, Norway, Finland, Denmark and Poland. Furthermore some 15 exhibitions and events are arranged yearly. Together they attract approximately 200 000 visitors.